Released on: September 29, 2008, 9:17 am

Press Release Author: Costa Rican Development Corporation

Industry: Real Estate

Press Release Summary: The Costa Rica Development Corporation has announced its
application of Microsoft’s Dynamics CRM software for the Cerro Fresco sales force, a
move that is intended to push the company’s customer service to an even higher
level.

Press Release Body: The Costa Rican Development Corporation’s (CRDC) implementation
of Microsoft’s Dynamics CRM software is paving the way for increased sales and
enhanced customer service. The sales force of Cerro Fresco, CRDC’s most recent
luxury home development, has seen impressive results from the use of this new CRM
software.

CRM (Customer Relationship Management) software is used by many sales industries,
including real estate. Microsoft’s Dynamics is one of the latest CRM software
offerings on the market and includes an abundance of features that can be utilized
to improve a company’s sales, marketing, and customer service processes. An accurate
record of each customer, from the first sales contact to the purchase transaction
and post-sales contact, is easily created and maintained. Users of Microsoft’s
Dynamics can measure the results of their sales efforts and track process
improvements. Campaign planning, analytics, reporting, lead management, service
scheduling, and account management are just a few of the components of this CRM
software. Cerro Fresco’s Internet Marketing Consultant, Bob Garcia, stated, “This
technical enhancement to the Cerro Fresco Costa Rica Real Estate sales force gives
this project an even greater advantage over its competitors.”

Cerro Fresco (www.cerrofresco.com/) is a high-end, luxury community. The open-air
Balinese bungalow villas have become quite popular with investors and retirees, and
about sixty percent of the residences are already pre-sold. The Cerro Fresco Web
site guarantees “unrivaled client satisfaction”, and this includes all phases of the
sales process as well as service and satisfaction after the final sale. Microsoft’s
Dynamics software is an excellent tool for managing each Cerro Fresco customer’s
account, allowing the salesperson to have detailed and accurate customer information
instantly. This results in enhanced customer service and higher customer
satisfaction for all Cerro Fresco clients.

The Cerro Fresco development is located in Jaco´, Costa Rica, in the popular Central
Pacific region. The lavish estates are constructed with quality materials, such as
native Costa Rican woods and stainless steel appliances. Cerro Fresco promises “an
alluring quality of life experience,” and delivers this through its first rate
customer service, well-constructed and stylish villas, first class concierge
service, and amenities such as an on-site spa and international cuisine restaurant.

About CRDC: The Costa Rican Development Corporation (CRDC), a leader in today’s
Costa Rica real estate market, specializes in the design and development of luxury
residential communities. With an emphasis on total customer satisfaction, CRDC
guarantees quality and excellence in their stylish estate homes. CRDC’s current
developments are Cerro Fresco, Hermosa Highlands, Villas Altas, and Highland
Estates. For more information about Cerro Fresco, please visit
www.cerrofresco.com/.

Web Site: http://www.cerrofresco.com/

Contact Details: CERRO FRESCO SALES CENTER
Hermosa Highlands S.A.
Atrium Corporate Plaza
Escazu,Costa Rica
Phone:US (800) 729-5212
CR (506) 2201-5250
Email: info@cerrofresco.com